Provided by Steve Blank
U.C. Berkeley Haas Business School
Thursday, October 28, 2010
Saturday, October 23, 2010
Google's supplemental index is basically that huge morass of pages which has very, very low page rank, relative to the other stuff. So, it’s not going to occur in search results very often. It doesn’t get searched very often. So, it’s actually stored differently in a less performant database. It’s probably not even kept in memory. That’s one of the things people don’t quite get. The total amount of RAM that Google owns is that they’re actually keeping the index in RAM. They don’t have to touch disc at all. That’s the reason they can provide search results so rapidly
Today most of the web is duplicate on the order of 30% ‐ 50%. So, not most, but a very high percentage of the web is actually duplication. Google recognizes the duplication at query time. And they just don’t show those. They show only the single best one. Therefore particularly important for a domain where you’re trying to build a brand around it, you want to have really good content there...Leslie Rohde - Godfather of SEO (Interview by Kenny Goodman)
Wednesday, October 6, 2010
Because that's where the customers are! Check out these stats:
- 94 million U.S. adults use the internet every day...that is roughly a third of the U.S. population!
- 63% of them access seach engines every day!
- 64% of Americans use the internet search as the primary way to serch for LOCAL businesses!
Are you getting the idea now?
Tuesday, October 5, 2010
Some other stats from the U.S. forecast:
- e-commerce sales will represent 8 percent of all retail sales in the U.S. by 2014, up from 6 percent in 2009
- In 2009, 154 million people in the U.S. bought something online, or 67 percent of the online population (4 percent more than in 2008)
- Three product categories (computers, apparel, and consumer electronics) represented more than 44 percent of online sales($67.6 billion) in 2009
Isn't time you get on the bandwagon?
Monday, October 4, 2010
Effective marketing is the key to business success. Today, the internet represents the easiest way to get your product in front of a global audience. But there are millions of web sites vying for attention on the world wide web. The questions becomes, ‘How do I get my web site to stand out and draw people to it?’ The answer is simple. Get affiliated with a creative, experienced Web marketing agency.
Once you have a web marketing agency, you have to be able to follow up the inquiries to your site by making direct contact with your customers. One way to do this is to mail out a brochure that outlines your product line and includes an order form. Not just any brochure will do. Your brochure must be attractive, clear and concise. It must also exude professionalism. These elements inspire customer confidance and encourage them to buy. Because of this, one of the most important elements of your marketing plan is your brochure design.
Great brochures do not just drop out of the sky. They are planned, printed and diseminated by another group of marketing professionals. These people are part of a business called design agencies. These agencies work hand in hand with Web marketing agencies to ensure that your business remains in the forefront of people’s minds and encourage them to shop with you.
A Web marketing agency employs artists, writers and technology specialists and molds them into a team. They use a combination of color, sound and imagery to create customer interest and generate sales. This in turn leads to the development of a successful business. Using a web marketing agency can be the key to success.
This article brings up good points. First and most importantly, the web marketing agency should be able to generate leads for the small business owner and get their site on page one of Google. If they can't do that, then the web marketing agency is a waste of time. The follow up brochures come after that.
The key to knowing if you are working with a reliable web marketing agency is to check out their own performance. Is their website ranked on page one of Google? What kind of online campaigns do they generate? How often? What tools do they use? Articles? Videos? Podcasts? A combination? What is their business models? These are a few questions you must ask before hiring their services.